Bringing Warmth and Craftsmanship to Life: Branding for Son of a Baker
"Son of a Baker" is a family-owned bakery that celebrates tradition and artisanal baking. Tasked with creating a visual identity, I designed a brand that captures the warmth, authenticity, and handcrafted quality of their offerings. The logo design reflects the bakery’s values of homegrown craftsmanship while standing out in a competitive market, ensuring the brand resonates with both loyal customers and new audiences.
A Timeless Brand for Artisanal Excellence
The branding project centered around designing a hand-drawn logo to evoke authenticity and tradition while incorporating modern typography for contemporary appeal. Every detail, from the warm color palette to the artisanal visual elements, was crafted to represent the bakery’s love for traditional baking techniques and the quality poured into each product. The visual identity ensures versatility across packaging, signage, and digital platforms, positioning Son of a Baker as a standout in the food and hospitality industry.
