The branding project centered around designing a hand-drawn logo to evoke authenticity and tradition while incorporating modern typography for contemporary appeal. Every detail, from the warm color palette to the artisanal visual elements, was crafted to represent the bakery’s love for traditional baking techniques and the quality poured into each product. The visual identity ensures versatility across packaging, signage, and digital platforms, positioning Son of a Baker as a standout in the food and hospitality industry.